Privacy Policy

BEKK Inc. (“we,” “us,” or “our”) operates this website to provide information and services related to student housing in California. We are committed to protecting your privacy and ensuring transparency in how we collect, use, and share your personal information. This Privacy Policy explains how we handle personal information collected through our website, in compliance with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and applicable U.S. federal privacy laws, including HUD guidelines.

Categories of Personal Information We Collect
We may collect the following categories of personal information in the past 12 months:

Identifiers: Name, email address, phone number, IP address, student ID, and mailing address
Commercial Information: Rental history, lease preferences, and payment details
Internet Activity: Browsing history, search queries, and interactions with our website
Geolocation Data: Approximate location based on IP address
Professional/Educational Information: School affiliation, enrollment status
Sensitive Personal Information: Social Security number, financial account information, and precise geolocation (if applicable)

Sources of Personal Information
We collect personal information from:

Direct interactions with you (e.g., form submissions, applications)
Automated technologies (e.g., cookies, analytics tools)
Third-party sources (e.g., student databases, marketing partners)

Purpose of Collection and Use
We use your personal information for:

Providing housing services and responding to inquiries
Processing applications and lease agreements
Marketing and promotional communications
Website analytics and performance optimization
Legal compliance and fraud prevention

Sharing and Disclosure of Personal Information
We may share your personal information with:

Service providers (e.g., property management software, payment processors)
Advertising and analytics partners
Legal authorities when required by law
We do not sell personal information. If we begin doing so, we will provide a “Do Not Sell or Share My Personal Information” link as required by law.

Consumer Rights Under CCPA/CPRA
California residents have the following rights:

Right to Know: Request details about personal information we collect and share
Right to Delete: Request deletion of personal information (subject to exceptions)
Right to Correct: Request correction of inaccurate personal information
Right to Opt-Out: Opt out of sale or sharing of personal information
Right to Limit Use of Sensitive Information: Restrict use of sensitive data
Right to Non-Discrimination: We will not discriminate against you for exercising your rights
To exercise these rights, contact us at:
Email: [email protected]
Phone: 1(800)250-8009

Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined above, or as required by law. Specific retention periods vary by data type and legal obligations.

Security Measures
We implement administrative, technical, and physical safeguards to protect personal information, including:

Encryption of sensitive data
Secure storage and access controls
Regular audits and staff training

Federal Compliance (HUD & Privacy Act)
As a housing provider, we follow federal privacy standards including:

Fair Information Practice Principles (FIPPs)
Privacy Act of 1974
HUD Privacy Handbook guidelines for handling Personally Identifiable Information (PII)

Accessibility and Language
This Privacy Policy is accessible via our website footer and optimized for mobile and screen readers. If you require this policy in another language, please contact us.

Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be posted on this page with a revised “Last Updated” date.

Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact:
Privacy Officer
BEKK Inc.
978 W Alluvial STE 101
Fresno, CA 93711
Email: [email protected]
Phone: 1(800)250-8009